BRAND COLLABORATIONS
Hollister Brand Agent
Archrival Agency x Hollister Co.
Selected as one of the first 12 students nationwide to launch the Hollister Brand Agent program in partnership with Archrival and Hollister Co.. As a Brand Agent, I was responsible for bringing the brand to life on campus and in my community through authentic activations, social storytelling, and grassroots marketing initiatives designed to connect with Gen Z audiences.
I collaborated closely with Hollister’s field marketing team to develop insights into youth culture and translate those insights into real-world brand experiences. This included brainstorming, planning, and executing pop-up activations, creating social media campaigns that drove organic engagement, and integrating the brand naturally into everyday student life.
Through these efforts, I helped strengthen Hollister’s presence within the campus community while building meaningful connections between the brand and Gen Z consumers.
Following the success of the initial 12 founding Brand Agents, the program quickly demonstrated its ability to authentically connect the brand with Gen Z audiences through grassroots activations and peer-driven storytelling.
The strong engagement and campus presence generated during the pilot phase helped validate the model as an effective way to bring the brand closer to students.As a result, the program expanded significantly — growing from 12 Brand Agents to 36 participants, and eventually scaling to 75 agents nationwide.
This expansion allowed Hollister to deepen its presence across multiple campuses and communities, creating a larger network of student leaders who could activate the brand through real-world experiences, social storytelling, and cultural insights.
SAMSUNG COLLEGE INFLUENCER
YOUTH MARKETING CONNECTION X SAMSUNG
Selected as a Samsung College Influencer at Texas Tech University through a national program run by Youth Marketing Connection in partnership with Samsung.
In this role, I created monthly lifestyle content that showcased Samsung’s latest devices while building excitement and engagement among students on campus and across my social platforms. Through product integrations, event promotion, and exclusive discount codes, I helped introduce students to Samsung technology in a way that felt authentic and relevant to their everyday lives.
My work focused on translating product features into relatable content that resonated with Gen Z audiences, helping increase brand visibility and drive student engagement within the campus community.
REEBOK CLUB C Influencer
Archrival Agency x REEBOK
Partnered with Reebok and Archrival as part of a digital influencer campaign promoting the Club C sneaker collection. The campaign centered around a style-driven concept titled “One Sneaker: Three Ways,” challenging creators to showcase the versatility of the Club C through three unique outfit looks.
I developed and produced Instagram-first content designed to highlight how the sneaker could be styled across different aesthetics and seasonal wardrobes. The goal was to create authentic, lifestyle-driven content that resonated with Gen Z audiences while demonstrating how the Club C could seamlessly fit into everyday fashion.
Through this campaign, I helped amplify brand storytelling around personal style, versatility, and fall fashion inspiration.
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ROAD WARRIOR
THIRST PROJECT
Selected to travel across the United States for 11 weeks as a national educator and advocate for the global water crisis. In this role, I led educational workshops, keynote presentations, and student trainings designed to raise awareness about the 785 million people worldwide who lack access to safe, clean drinking water.
Through presentations at universities, conferences, and schools — including institutions such as Harvard University and global forums hosted by UNICEF — I helped mobilize young people to take action through awareness campaigns and student-led fundraising initiatives. My presentations reached audiences of up to 600 participants, inspiring students to become advocates for clean water access in their own communities.
In addition to public speaking, I coached students in both one-on-one and group settings on leadership development, conflict resolution, and goal setting, helping equip the next generation of leaders with the tools to drive meaningful change.
