Your Footprint Matter Impact Campaign

Producer & Creative Director — Your Footprint Matters Campaign

Led the development and production of Your Footprint Matters, a climate engagement campaign designed to show students how everyday lifestyle choices directly connect to global environmental outcomes. The initiative focused on turning awareness into action by encouraging students to make small, intentional changes that collectively support large-scale climate solutions.

The campaign was created in partnership with The Cramm to educate audiences on the relationship between daily habits and carbon emissions. Students were invited to participate in a one-week challenge by committing to one of three actions: Cut It Out (reduce meat consumption), Keep It Short (shorten showers to conserve water and energy), or Put It in Park (limit car usage). Each pledge activated funding toward rainforest conservation efforts, helping protect ecosystems that naturally capture and store carbon from the atmosphere.

As Producer and Creative Director, I directed the campaign from ideation through launch — shaping the creative strategy, managing social media distribution, developing graphic and digital content, building microsite experiences, and coordinating with partners to amplify campaign messaging.

Campaign Impact

• 2,164 acres of rainforest land protected

• 474,000 metric tons of carbon safely stored

• 2.4 million trees protected

• 270,000+ reach across social and email promotions