The Ripple Effect: Poverty Campaign

Producer & Creative Director — The Ripple Effect Campaign

Access to clean water is one of the most critical factors in breaking cycles of poverty around the world. Without reliable access to safe water, communities face significant barriers to education, health, and economic opportunity. The Ripple Effect Campaign was created to highlight how the global water crisis and poverty are deeply connected — and how improving access to clean water can create lasting change for families and communities.

To raise awareness, the campaign centered around a digital public service announcement (PSA) that illustrated how something as simple as access to clean water can set off a ripple effect of positive outcomes, from improved health to stronger economic stability. Audiences were encouraged to watch and share the PSA, helping expand the conversation around water access and its role in addressing global poverty.

In my role as Producer and Creative Director, I guided the campaign from initial concept through public launch — developing the visual and narrative direction, coordinating the production of the PSA, and leading the digital distribution strategy across social and marketing channels to maximize reach and engagement.

Campaign Impact

• 47M+ people reached across social and marketing platforms

• Increased awareness around the connection between water access and global poverty