Speak Your Mind: Mental Health Campaign

Producer & Creative Director — Speak Your Mind Campaign

More than 6.3 million young people experience some form of mental health challenge, yet stigma and fear of judgment often prevent many from seeking the support they need. Speak Your Mind was created to help break down that stigma by encouraging open conversations and empowering students to share their experiences with mental health.

The campaign invited students to share their personal stories as a way to normalize discussions around mental health and remind others that they are not alone. By participating, students automatically gained access to free mental health resources and were entered for a chance to receive free therapy, helping connect young people with meaningful support.

As Producer and Creative Director, I led the campaign from concept to execution — shaping the creative strategy, overseeing social media storytelling, developing graphic and digital content, coordinating partnerships, and guiding the overall messaging to ensure the campaign resonated authentically with young audiences.

Campaign Impact

• 2,800+ young people gained access to free mental health resources

• 5 students received access to free therapy

• 6 MILLION+ people reached across social and marketing platforms