Share What Makes You Smile: Mental Health Campaign
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Producer & Creative Director — Share What Makes You Smile Campaign
Mental health challenges among young people have continued to rise in recent years, with many students facing increased stress, anxiety, and isolation. Share What Makes You Smile was created to help shift the conversation toward positivity, connection, and accessible mental health support — reminding students that small moments of joy and community can play an important role in emotional well-being.
The campaign encouraged students to reflect on and share the simple things that bring them happiness — whether it was a hobby, a friend, music, nature, or a personal accomplishment. By participating and sharing what made them smile, students automatically unlocked free mental health resources and were entered for a chance to receive a year of free therapy through a partnership with BetterHelp.
As Producer and Creative Director, I led the campaign from concept through execution — overseeing creative strategy, social media storytelling, graphic and digital design, partner coordination, and campaign messaging to ensure the initiative resonated with young audiences.
Campaign Impact
12 MILLION+ people reached across social and marketing platforms
200+ young people gained access to free mental health resources
10 students received a full year of free therapy through our partnership with BetterHelp
