2024 Climate Impact Campaign

Producer & Creative Director — 2024 Climate Impact Campaign

Led the creative vision and execution of Legacy Youth Leadership’s 2024 Climate Impact Campaign, a global climate awareness initiative designed to help students understand the connection between their everyday habits and the planet’s carbon footprint. While carbon emissions are produced locally through daily activities like transportation, water use, and food consumption, protecting global ecosystems like rainforests plays a critical role in absorbing and storing carbon from the atmosphere.

In partnership with PopSockets, the campaign challenged students to reduce their personal carbon footprint for one week by committing to one of three actions: Take Shorter Showers, Be Plant Positive by choosing plant-based meals, or Put It in Park by reducing car use. Each pledge automatically unlocked a donation to the Rainforest Trust Climate Action Fund, which works to protect threatened rainforest ecosystems around the world that act as powerful natural carbon sinks.

As Producer and Creative Director, I led the campaign from concept to launch — overseeing the creative strategy, social media rollout, graphic and digital design, microsite development, partner relationships, and talent coordination for PSA promotions and messaging.

Campaign Impact

• 1,082 acres of rainforest land protected

• 237,000 metric tons of carbon safely stored

• 1.2 million trees protected

• 8.6 MILLION+ combined campaign reach across social and marketing platforms