Capture Your Carbon Impact Campaign
Producer & Creative Director — Capture Your Carbon Campaign
Led the creative vision and execution of Capture Your Carbon, a climate action campaign designed to help students understand the impact of their everyday choices on the environment. Carbon emissions from daily activities — such as transportation, energy use, and food consumption — contribute to climate change and increase the risk of extreme events like droughts and wildfires. The campaign challenged students to take small, tangible steps to reduce their personal carbon footprint while learning how individual action can contribute to larger environmental solutions.
In partnership with PopSockets, the campaign invited students to commit to one of three week-long pledges: Take Shorter Showers, Be Plant Positive by choosing plant-based meals, or Put It in Park by reducing car use. Each pledge unlocked a donation to the TreePeople Wildfire Resilience Fund, directly supporting the restoration of forest lands in Southern California that had recently been impacted by wildfires.
As Producer and Creative Director, I oversaw the campaign from concept to execution — leading the creative strategy, social media rollout, graphic and digital design, microsite development, partner coordination, and talent outreach for PSA promotions and campaign messaging.
Campaign Impact
5 acres of Southern California forest protected
10 tons of carbon safely stored
500 native SoCal plant species planted
13 MILLION+ combined reach across social and marketing platforms
